I started writing this in a chauffeur-driven limo on the Whitestone Bridge on the way back from Brooklyn.
Brooklyn, New York, that is, not Connecticut. I was there for my long-postponed interview about Bubble Wrap with producers for The History Channel.
The particular neighborhood, once you get past the scrap metal dealers and Transmissions R Us, is sort of an arts enclave. My host demurred when I called it a mini-Hollywood, although he said there was a big city studio a few blocks away.
Ours was a little city studio, somewhere between small and tiny. Open the door and you bump into the lights and camera.
Lights, camera, but there wasn’t a whole lot of action — only me. I was sitting on a plastic chair in the middle of an otherwise empty room in an old warehouse. Bright lights focused on me, obscuring my view of the others cloaked in the surrounding darkness. I felt like I was in one of those spy movies — “We have ways of making you talk.”
But I was there to talk. I wanted to talk. I had written and rehearsed my talk.
Instead I blathered. That’s a story for another time, perhaps.
For a new spinoff “The Brands that Built America,” I talked about the origins of Sealed Air Corporation, the brand built around my father’s Bubble Wrap. I sat and talked about Sealed Air this and Sealed Air that, and how Sealed Air is an entirely different company today.
Then when I got out of the studio and back into the limo, I checked my email on my phone and found out just how different it really was. There, in my In box, was this:
Sealed Air has become SEE. We have grown and innovated beyond what we once were, ready for a new era. From simply a packaging company, we are now a market-driven, customer-first, solutions company transforming our industry with automation, digital, sustainability, and packaging innovations. As SEE, we are redefining what packaging does and can do.Sealed Air Is Now SEE, email blast, May 7
So where do we go from here? I guess we wait and SEE. Meanwhile, I wish them well. It’s a good company that is looking to the future rather than the past. We can’t fault them for that.
I do have one disappointment about the new logo, shown here. I miss the polka-dot background of the old one. It does kind of burst my bubble.
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